Evolving trends in the Consumer Goods sector revealed

Posted On 2019-10-22

These days, instead of lugging around shopping baskets, consumers are increasingly tapping smartphones to purchase daily essentials like toiletries and household products.

The volume of eCommerce transactions has skyrocketed in Asia Pacific (APAC), thanks to the burgeoning digital economy, increased ownership of smartphones and proliferation of mobile shopping platforms.

60% of the world’s population lives in APAC, where the forecasted growth rate for the consumer goods sector is the highest globally, and eCommerce sales are expected to hit US$88 billion in 2025 –16 times the online sales earned in 2015.

Aside from rising connectivity, what are the other key factors driving consumerism, consumer expectations and behaviour shifts, and the ways in which consumer goods are being marketed and sought? And how are FMCG companies bolstering their workforce in the face of even fiercer competition?

You’ll find the answers in the RGF Asian Intelligence Consumer & Retail Outlook 2019 report. It contains a trove of insightful and interesting findings not only on industry movements, but hiring trends as well.

For instance, our survey data shows that while the majority of current consumer goods talent lie in India and Indonesia, and one of the countries where talent are most actively looking for work is Mainland China. It also reveals the notable impact of the rise of digitally-savvy start-ups on both small and large consumer goods companies.

Said Jonathon Naylor, Manager of Consumer Goods & Retail, RGF Professional Recruitment Japan: “Digital roles are becoming more competitive. Our clients are constantly looking for ecommerce professionals, social media experts, media planning and buying specialists, and talent with experience managing online reselling platforms like Rakuten and Amazon”.

Key findings in the report also include: